Course Brief

The experience of using digital interfaces within our day-to-day lives has become commonplace. Whether they are online or part of smartphone or computer applications, the experience for the user needs to be intuitive. The codes, conventions and gestures used to help us access, send and organise information are becoming a part of our everyday experience. Whether we use interfaces for entertainment, learning, informing or recording, there is clear need to make them feel like second nature.

This unit introduces the key concepts behind the visual, aesthetic and experiential elements with digital design practice. Through practical production, students will be exposed to the underpinning theory and practice of interface design across a range of platforms.

Topics included in this unit are usability and experience principles, integrating interface design and user experience, visual elements of interface design, interface production and critical testing of interfaces.

On successful completion of this unit students will be able to research digital design principles, develop their own usability strategies, apply visual techniques through practical software production, and evaluate personal methods.


  • This course is offered in 120 contact hours

By the end of this unit students will be able to:

  1. Investigate the use of digital design principles in the production of user experiences, through research and analysis.
  2. Develop a usability strategy, integrating interface design and user experience, in response to a brief.
  3. Produce a digital design product, based on a usability strategy, in response to a brief.
  4. Present a digital design interface for user-testing and evaluation.

Unit level: 4
Credit value: 30

  • BTEC Higher National Diploma (HND) in Art and Design

    Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

    Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration, Multimedia. Not just focused on the creative side of things, it also covers the business aspects of Corporate and Freelance design.

    Learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. The programme comprises 14 units; 6 core units of which are core in addition to the mandatory units, you will be able to choose the remaining units (8) based on your chosen specialism in either Graphic Design, Digital Design or Arts Practice.

    Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.