This unit is designed to develop students’ knowledge and understanding of marketing communications and the techniques used. While they will learn the underpinning theories and frameworks, they will also be able to relate these to realworld examples, including promotions that they are likely to encounter in their daily lives.
- This course is offered in 50 contact hours.
Upon successful completion of this unit, learners will be able to:
- Evaluate different marketing channels and how they serve communication objectives.
- Devise communication objectives and justify appropriate channel selection and integration.
- Design and produce content appropriate to the channel and communication objectives.
- Demonstrate the ability to critically evaluate a case study involving communication strategy, channel choice and creative content.
- BTEC Higher National Diploma (HND) in Business
Acquire an Honours Degree in Business, Human Resource Management or Marketing via the Pearson BTEC HND in Business route.
As we face an increasingly challenging business environment, employers are looking for professionals who can easily find solutions to an array of problems. The BTEC Level 5 Higher National Diploma (HND) in Business focuses on developing students as professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. It is a professional qualification that is recognised as an accepted route into the later stages of a number of UK and foreign university degree qualifications.
This Level 5 HND is ideal for those who wish to study at an undergraduate level to pursue or advance their career in business.
It comprises 15 units; 12 core, and 3 electives specific to your chosen specialism (Management, Human Resources and Marketing). Successful completion of the BTEC Higher National Diploma in Business allows direct entry into:
- BA (Hons) Business Management from the University of Sunderland*
- BA (Hons) Business and Marketing from the University of Sunderland*
*These programmes can be completed in 12-18 months.
Upon completion of the above-mentioned degrees, one can then progress on to:
CSEC/CXC graduates: your internationally-recognised honours degree is closer than you think. Click to find out how.
- Short Business Courses
- Short Information Technology Courses
- Diploma in Applied Business Studies
- ABE Level 4 Diploma in Business Management
- BA (Hons) Business Management
- BA (Hons) Business and Marketing
- Master of Business Administration
- Doctor of Business Administration