Course Brief
International Marketing provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective.
- 45-60 Contact Hours
- The scope and challenge of international marketing.
- The dynamics of international business.
- Geography and history: the foundations of cultural understanding.
- Cultural dynamics in international marketing.
- Business customs and practices in international marketing.
- The international political and legal environment.
- Researching international markets.
- Emerging markets and market behaviour.
- Multinational market regions and market groups.
- International marketing strategies.
- International market entry strategies.
- Exporting, managing and logistics.
- Developing consumer products for international markets.
- Marketing industrial products and business services.
- The international distribution system.
- International advertising, promotion and personal selling.
- Pricing for international markets.
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Master in Business Administration - MBA
The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.
With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.
Heriot-Watt University is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.
Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to 11,800 students in 150 countries around the world.
ACCA graduates can gain a fast-track entry through free-of-charge credit transfer and exemption when they matriculate for the MSc. in Financial Management or the MBA programme offered by Edinburgh Business School, Heriot-Watt University.
Entitlement to credit transfer or exemption will be assessed on an individual basis. A maximum of four exemptions from the nine-module programme may be available. Click here for further information.
ACCREDITATION
Heriot Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK
Ranked in the Complete University Guide 2018
- 28th in the UK and 3rd in Scotland
- Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:
- November 18th – December 14th, 2017
- Late registration will be accepted from January 3rd - January 20th, 2018
View other EBS Heriot Watt University Masters Degree
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MBA with Specialism in Marketing
It takes skill, determination and of course specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.
An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.
ACCREDITATION
Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK
Ranked in the Complete University Guide 2018
- 28th in the UK and 3rd in Scotland
- Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:
- November 18th – December 14th, 2017
- Late registration will be accepted from January 3rd - January 20th, 2018
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
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MSc. Marketing
An MSc for those keen to gain a greater understanding of the role marketing can play in the running of successful businesses and organisations.
This intellectually challenging programme will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation.
This MSc will provide you with an understanding of the key marketing concepts, tools and techniques enabling you to add real value to your business and advance your career in the process. The programme appeals to graduates in non-business
subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.You’ll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme. The programme will appeal equally to non-business graduates and marketing executives alike.
ACCREDITATION
Heriot-Watt University is accredited by the Quality Assurance Agency for Higher Education (QAA) UK
Ranked in the Complete University Guide 2018
- 28th in the UK and 3rd in Scotland
- Ranked in the top 25% in the UK for 10 subjects – Accounting & Finance, Art & Design, Building, Business & Management Studies, Chemistry, Computer Science, Economics, Electrical & Electronic Engineering, Mathematics, and Mechanical Engineering
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
REGISTRATION DATES FOR THE JANUARY 2018 SEMESTER:
- November 18th – December 14th, 2017
- Late registration will be accepted from January 3rd - January 20th, 2018
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE