Course Brief
Successful business planning needs objectives to be set and strategies to be created, implemented and measured. This course will help you think effectively and use the strategic process to develop a sound understanding of the business opportunities and challenges you face.
- 50 - 60 Contact Hours
- Introduction to strategy, planning and structure.
- Modelling the strategic planning process.
- Company objectives.
- The company and the economy.
- The company and the market.
- Internal analysis of the company.
- Making choices among strategies.
- Implementing and evaluating strategy.
- Master of Business Administration - MBA
The Edinburgh Business School is the Graduate School of Business of the Heriot-Watt University.
With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made them one of the top UK universities for business and industry.
Heriot-Watt is one of the oldest higher education institutions in the UK. It gained university status by Royal Charter in 1966.
It is a vibrant, forward-looking university, well known for the quality of their degrees with employers actively seeking out there graduates.
Heriot-Watt is also Scotland’s most international university with an unsurpassed international in-country presence. They deliver programmes to over 10,000 students in 166 countries around the world.
ACCA graduates can gain a fast-track entry through free-of-charge credit transfer or exemption when they matriculate for the MSc. in Financial Management or the MBA programme offered by Edinburgh Business School, Heriot-Watt University.
Entitlement to credit transfer or exemption will be assessed on an individual basis. A maximum of four exemptions from the nine-module programme may be available. Click here for further information.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
View other EBS Heriot Watt University Masters Degree
- MBA with Specialism in Finance
It takes skill, determination and of course, specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Finance.
Your MBA with Finance Specialism is designed with Finance professionals in mind, and those who want to strengthen their knowledge and boost their career.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
EBS Prospectus
View other EBS Heriot Watt University Masters Degree
- MBA with Specialism in Human Resource Management
It takes skill, determination and of course, specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Human Resource Management.
This programme is aimed at those already working in ‘People Management’ who want to fully grasp the intellectual understanding required of the leading practitioners.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MBA with Specialism in Marketing
It takes skill, determination and of course specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in Marketing.
An intellectually challenging programme that equips students with crucial knowledge of the key concepts, tools and techniques of Marketing.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MBA with Specialism in Oil and Gas Management
It takes skill, determination and, of course, specialist knowledge.
Our specialist MBAs give you just that depth of understanding.
This programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist courses in oil and gas management.
This new MBA specialism will provide you with the cutting edge management skills that are needed by every successful manager to today’s competitive world, plus a detailed knowledge and expertise that is specifically relevant to the oil and gas industry.
The specialism is based on a pioneering work done by Edinburgh Business School developing the content in close association with industry practitioners, and it has been extensively market tested. The ‘students’ will be experienced managers, or those aspiring to work in public or private oil and gas producers, service providers and specialist engineering organisations.
You work towards your MBA on a course-by-course basis. After completing three courses, you are eligible for a Postgraduate Certificate in Business Administration, and after six courses for a Postgraduate Diploma in Business Administration.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
- MBA with Specialism in Strategic Planning
It takes skill, determination and of course, specialist knowledge.
Our specialist MBAs give you just that depth of understanding, this programme encompasses the same seven core courses of the standard MBA, but, instead of the two elective courses, you take four specialist course in Strategic Planning.
Designed for individuals who are, or intend to become, Senior Managers holding substantive positions in large public or private sector organisations.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE
- MSc. Financial Management
The MSc. in Financial Management is targeted at finance professionals and other professionals who want to develop a career in financial management, and who require a wide-ranging understanding of financial techniques and their application - but do not require high-level mathematical understanding of finance theories.
The MSc. offers specialist study in the areas of corporate finance, investments and risk management. It will give students a relevant practical knowledge of finance that can be put into use straight away.
Careers in finance depend upon a strong understanding of the foundations of finance, investment behaviour and the dynamic nature of finance, and the MSc. will provide a strong preparation for a career in a wide variety of positions within the finance profession.
ACCA members can gain a fast-track entry through free-of-charge credit transfer and exemption when they matriculate for the MSc. in Financial Management or the MBA programme offered by Edinburgh Business School, Heriot-Watt University.
Entitlement to credit transfer or exemption will be assessed on an individual basis. A maximum of four exemptions from the nine-module programme may be available. Click here for further information.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
- MSc. Strategic Planning
The MSc. in Strategic Planning is the capstone of the core modules in the MBA programme as it draws from the main business disciplines covered in the other six core modules.
This course is designed to assist managers to develop an overall strategic understanding of the organization beyond any one functional area. It looks at the fundamental questions at the heart of strategic planning “What does an organisation want to achieve? How does it go about achieving it?” and helps to formulate suitable answers.
In a world of rapid change, organisations that can identify, design and effectively and efficiently implement these needs are more likely to survive and prosper.
ACCREDITATION
- Heriot Watt University holds a Royal Charter from the UK Government.
- Read more on the Heriot Watt University Accreditation.
- Heriot Watt University is also reviewed by the Quality Assurance Agency for Higher Education (QAA) UK.
- Ranked 35 out of 131 UK universities in the Complete University Guide 2019.
- Named by The Times and The Sunday Times Good University Guide as International University of the Year 2018.
- Click here for the full list of HWU rankings.
There are two tuition intakes per year for all courses:
- January - May
- July - November
EVENTS
INFORMATION SESSION:
- November 10th @ 10:00 am at Champs Fleurs
- November 24th @ 10:00 am at San Fernando
REGISTRATION PERIOD FOR THE JANUARY 2019 SEMESTER:
- November 17th – December 15th, 2018
SEMESTER STARTS:
- January 6th, 2019
For further information:
EBS Prospectus
VIEW OTHER EBS HERIOT WATT UNIVERSITY MASTERS DEGREE