Course Brief

Although the creative industries are a very broad sector, including many different forms of art and design practice, there are many techniques and processes that are at the core of these diverse practices. The skills and techniques that underpin art and design practice are the key to developing a strong personal approach to the development of ideas and execution of work.

Through this unit students will explore the critical facets of art and design practice that will enable any project. Through the development of skills associated with brief analysis and writing, research, experimentation an testing, and presentation students will begin the process of establishing the grounding for future development of their own practice and further their study.

One successful completion of this unit students will have an awareness of a standard approach to the development and execution of work in the creative industries. In addition, they will have the basis upon which to develop their own approach to future projects.


  • This course is offered in 60 contact hours

By the end of this unit students will be able to:

  1. Evaluate a given brief to identify stakeholder requirements and areas for investigation and research.
  2. Explore concepts, materials and processes through experimentation and testing.
  3. Present a body of work that includes evidence of development process, as well as final outcomes.
  4. Assess own process and outcomes, based on reflection and feedback of others.

Unit type: Core
Unit level: 4
Credit value: 15

  • BTEC Higher National Diploma (HND) in Art and Design

    Employment Focused. Affordable. Globally Recognized Qualifications in Art and Design.

    Build and validate your interest, knowledge and skill in creative design processes with the Level 5 Higher National Diploma in Art and Design at SBCS. This internationally recognized, practical qualification prepares students for employment in the design sector, in areas such as Web Design, Animation, Marketing, Illustration and Multimedia. Focusing not only on the creative side of art and design, this programme also covers the business aspects of the Corporate and Freelance sector.

    The programme comprises of 14 units where you will learn and practise a variety of techniques to develop a substantial portfolio of work, as well as set the foundation for an exciting career in the creative industries. 

    Graduates of this Level 5 Higher National Diploma are accepted onto to the final year of the BA (Hons) in Graphic Design offered by the University of Sunderland.