Programme Brief



In today’s fast-paced, global environment, marketing is crucial to the commercial success of any business. The University of Sunderland’s BA (Hons) Business and Marketing Top-up degree is a balance of focus, that combines both business subjects and a marketing specialism to prepare students for employment in a diverse range of careers in both disciplines. Studying business and marketing together grants a unique understanding of organisations and their management, and the varied ways marketing is used to determine and demonstrate the quality and usefulness of products, brands and services.

The BA (Hons) Business and Marketing programme can be earned in 18 months. As a graduate of this course you'll have excellent skills and knowledge in marketing management, planning and strategy and digital marketing.


Next Step

Expand your potential; go beyond your University of Sunderland's BA Honours.

BA graduates can seamlessly progress to one of our Edinburgh Business School, Heriot-Watt University MBA or MSc. programmes, which we have been offering for over 24 years.

  • 18 months (Part Time)
  • Champs Fleurs, San Fernando

The typical entry requirement is successful completion of an HND or its equivalent as follows:

  • Pearson
  • ABE Advanced Diploma 
  • **COSTAATT Associate Degree:

    • Management
    • Marketing
  • 240 credits or equivalent of a recognised UK undergraduate award in a relevant subject

    We will consider applications from applicants who do not hold one of the qualifications in the list above but do hold an equivalent professional qualification at Level 5.

    ** This qualification will be assessed on an individual basis by the University of Sunderland for eligibility onto the programme. Please note that a module in marketing or a related subject area must be studied as part of the entry qualification.

The BA (Hons) Business and Marketing Top Up Degree programme comprises of six modules and tuition for these are available via Part-Time mode. The Full-Time mode is only available for modules in common with the BABM programme.

Our intakes are February/March and September of each year.


  • Start Date : Monday, November 20th, 2017
  • End Date :  Friday, March 2nd, 2018

**Please Note: The University of Sunderland can decline acceptance of an application, which does not meet the standard entry requirement for this programme. The application fee paid is non-refundable.

Feel free to contact our campuses via:

  • Champs Fleurs – 663-7227 exts 1072 – 1081
  • San Fernando – 652-2388 exts 1420 – 1423
  • Trincity – 640-7090 exts 1510 – 1511

You can also visit the University’s website at for more information.

Email: for more details.

Other programmes offered from the University of Sunderland:

BA (Hons) Business Management